Gilead Sciences, a global pharmaceutical company, ran a very innovative Pan-African awareness campaign for viral hepatitis. The campaign, called Kick Virus B and C was linked to the Total African Cup of Nations that took place in Egypt from 21 June to 19 July 2019.
Gilead Sciences, one of the four main sponsors of the tournament, created a special fan zone at the Cairo International Stadium that allowed fans to get more information on the disease and pledge their support by kicking a football.
Hepatitis B and C is now one of the biggest infectious disease killers in Africa surpassing HIV/AIDS and TB in some countries.
An additional element of the campaign included having leading African experts to share their views on the disease. In South Africa, Dr. Andrew Scheibe, a technical advisor for TB HIV Care and an affiliated researcher at the University of Pretoria and Durban University of Technology shared some insights into the virus. You can read his feature here
For a detailed look at the state of hepatitis in SA and more information about the country's Hepatitis Action Plan read this feature by journalist, Sizwe Dlamini. https://www.iol.co.za/business...