Who are we

The African Storyteller is Africa’s foremost Business Communications and Stakeholder Relationship Management company that is 100% Black Woman-Owned and with a Level 1 B-BBEE rating in South Africa. It was established in July 2017 and services blue chip clients across the African continent.

Our founder

Thulisile "Thuli" Phiri is one of Africa’s highly experienced business communication and stakeholder relationship managers. She boasts just over 20 years work experience in building, managing and promoting brands across the continent.

She has held senior positions in a number of multi-national corporations, counting among them petrochemical company, TOTAL and US corporation, General Electric (GE) where she was head of communications and public affairs for Southern Africa.

Her deep-rooted passion for Africa and promoting Brand Africa to Africans and the world inspired her to establish The African Storyteller.

"Africa is a growing market, one that is highly sought after by investors. It is home to some of the world’s respected inventors, corporate brands and business case studies. Yet Africa’s stories of growth, opportunities and possibilities are yet to be properly told.”


To be Africa’s business partner of choice in building reputable relationships in the public and private sector.


To rewrite Africa’s narrative by telling stories of growth and opportunities through strategic communications, media relations, stakeholder engagement and thought leadership.

Our Values

In pursuit of our vision, we have built our
company around the following values


We hold our work and our people to the highest standards of professional behaviour and ethics because we believe in doing the right thing, at all times. Our commitment to good governance guides every aspect of our business.


We are a relationship-driven company, and as such, we build trusted partnerships with our clients, suppliers and our employees with integrity, honesty, sincerity and mutual respect.

Service Excellence

We consistently work towards achieving and maintaining high levels of excellence in services we provide to our clients. We will continually invest in our people, our training, our tools and our processes to improve the quality of our service.


We take the lead in being an exemplary and proudly African corporate citizen. We also subscribe to leadership that gets people completely and unreservedly committed to innovative thinking and well-grounded course of action in order to meet commonly agreed objectives at the same time maintaining commonly held values.


We are passionate about our work because we play a crucial role in promoting Africa to Africa and to the world. We have a very positive outlook on the continent’s growth and its unexplored potential. We are also very passionate about the clients we serve.