Who we are

The African Storyteller is Africa’s foremost Public Affairs Consultancy servicing blue-chip clients across key sectors of the economy. We provide media relations, government relations, and stakeholder relations services to clients in key sectors of the economy. These include blue-chip and JSE-listed companies in the financial services sector, healthcare, mining, and rail transportation across the African continent.

Founder and Managing Director

The African Storyteller is the brainchild of Public Affairs leader Thulisile Phiri APR. She has 25 years of experience in public affairs and has held senior roles in big corporations, including American conglomerate General Electric and French company TotalEnergies.

She is passionate about promoting Africa as an investment destination of choice for Africa and the world.

"Africa is an investment market that remains untapped and offers investors huge opportunities for growth,” explains Phiri, Founder and MD of The African Storyteller.

" Building relationships with all stakeholders, telling the story of a prosperous Africa, and sharing Africa's economic milestones is what I enjoy doing the most.”

Ms Phiri received a Special Recognition Award in the 2021 BRICS Women Innovation Contest. This award recognised her work in shaping Africa's narrative and positioning Africa for investors through her work. She sits on several boards, including:

International Advisory Council for the Ashinaga Africa Initiative

Ashinaga provides financial support and emotional care to young people worldwide who have lost either one or both parents. With a history of more than 55 years, our support has enabled more than 110,000 orphaned students to access higher education.



To be Africa’s public affairs partner of choice.


To contribute towards attracting and retaining investments in Africa by building relationships and sharing Africa's growth stories.

Our Values

In pursuit of our vision, we have built our company around the following values.


We hold our work and people to the highest standards of professional behaviour and ethics because we believe in always doing the right thing. Our commitment to good governance guides every aspect of our business.


We are a relationship-driven company, and as such, we build trusted partnerships with our clients, suppliers and employees with integrity, honesty, sincerity, and mutual respect.

Service Excellence

We consistently work towards achieving and maintaining high levels of excellence in the services we provide to our clients. We will continually invest in our people, our training, our tools and our processes to improve the quality of our service.


We take the lead in being exemplary and proudly African corporate citizens. We also subscribe to leadership that gets people completely and unreservedly committed to innovative thinking and a well-grounded course of action to meet shared objectives while maintaining widely held values.


We are passionate about our work because we play a crucial role in promoting Africa to Africa and Africa to the world. We have a positive outlook on the continent’s growth and unexplored potential. We are also very passionate about the clients we serve.