The African Storyteller is emerging as the strategic communications partner of choice for investors who want to position and grow their brands’ footprint across Africa.
Founded in 2017, 100% black woman-owned, The African Storyteller, has established itself as the go-to service provider for companies looking to manage their brand’s relevance and reputation in the market, build strategic stakeholder relationships, localise their business narratives and connect with investors.
The company’s success is evident from the extensive work it has done in the first two years of its existence. “We have travelled across the continent with our clients and played an integral part in developing successful go-to-market strategies, investment dialogues and stakeholder relationships, which have resulted in significant investments in the various countries. Our work has spanned across, Lesotho, Kenya, Malawi, Namibia, South Africa, Tanzania, Uganda, and Zambia, says, Ms. Thuli Phiri, Founder and CEO of the African Storyteller.
Phiri’s vision is to promote Africa globally using the extensive marketing and communications experience she gained at global conglomerates such as General Electric and Total.
“As Africans who engage with various decision-makers, influencers and investors globally we need to own Africa’s narrative and position the continent as an investment destination of choice,” adds Phiri. “We pride ourselves on having a deep understanding of the workings of the continent, including the business, political and media landscape and civic life. Understanding the history of a society, the makeup of its social fabric and it’s cultural, religious and economic dynamics is key in creating presence and resonance for a brand.”
She says, “We believe that companies need to align their strategies with the priorities of African countries and seek partnerships that will help to improve the quality of life for Africans.”
Phiri believes it is not enough for companies to talk about investing. The brands that will have staying power in Africa are those that succeed in quantifying the value their investments bring to the continent.